The Dior factory is home to unique areas of expertise. Certain perfumes are packaged entirely by hand: this is the case for the fragrances in the Private Collection, a showcase for the excellence of Dior perfumes.
Other perfumes require very special manual techniques: the satin bow that adorns every bottle of Miss Dior extract is hand-made, as is the gold thread that coils around the J'adore extract.
The Dior craftsmen strive to pass on these techniques, which cannot be learned anywhere else. The younger generation work alongside experienced craftsmen, thus keeping alive the unique expertise that creates the excellence of Dior perfumes.
"I want to return to forgotten manual techniques." Christian Dior