Discover Chiffre Rouge

Created in 2004, Chiffre Rouge embodies the masculine universe of the House of Dior and reinterprets its graphic codes: the black, the red, the asymmetry and even the cuts, in reference to Dior Homme’s identity and savoir-faire.. 

The inspiration behind the collection

  • Chiffre Rouge is also an exclusively automatic collection that is unhesitating in its dedication to watchmaking. Along with its A05 chronograph certified by the COSC, its calibres include the automatic "Irréductible" chronograph movement developed by the Zenith factory and the exclusive "Dior Inversé 11 1/2" calibre.