THE 2020 CRUISE CAMPAIGN

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Plural Signatures

  • Camouflage motifs, wax – the fabric of diversity and freedom that reinvents toile de Jouy in an unprecedented version, crafted in collaboration with the Uniwax studio**** – lace, cashmere jacquard, mottled jacquard, silk, shantung or embroideries, in shades of sand, indigo blue or burnt red ochre, are combined with poetry, and bodies seem to merge with the décor. Revealing the strength of Nature embodied in the tree of life – the baobab tree, a symbol of eternity – these creations create a common territory that is open to all possibilities.

    An Icon, Revisited

    • The Bar suit, the House’s virtuoso emblem, reinvented in wax – in a special Christian Dior – Uniwax edition – serves as an echo to the elegance of a backdrop imprinted with the imaginings of Dior and Africa. Delicate reversible bob hats, notably clad in the iconic Dior Oblique canvas, complete this contemporary grace while the 30 Montaigne bag is boldly displayed behind a denim suit.

      Brigitte Niedermair’s unique look makes the eternal and astonishing modernity of Dior icons shine more brightly than ever.

    *From the expression of feminist philosopher Naomi Zack.           

    **Also Artistic Director of this campaign.

    *** For this collection, Maria Grazia Chiuri extended an invitation to Grace Wales Bonner, the English designer of Jamaican origin; the African-American artist Mickalene Thomas, the Moroccan women’s association Sumano and the Burkinabe couturier Pathé'O to create exclusive pieces.

    **** Accompanied by anthropologist Anne Grosfilley, Maria Grazia Chiuri collaborated with the Uniwax factory and studio (in Ivory Coast) on a special wax edition whose 100% African production offers exemplary traceability.